Services

Media Management & Consulting

Our in-depth knowledge of Asian events, print and digital media can be accessed by clients via XL Concepts’ Consulting Service. We will perform research and make recommendations on those areas which will assist the client in attaining their marketing goals. 

Media Planning and Buying

XL Concepts has direct working and account relationships with major in-language Asian news and periodical print media with circulation in the primary North American Asian communities.  Because of our expertise XL Concepts is well qualified to advise our clients on the specific demographics, circulation, pricing, timing and effectiveness of the recommended publications.  In the realm of digital media, we offer our clients the design and placement of in-language advertising on popular Asian news and informational websites.

Asian Events Marketing

Promoting a client’s product or service at significant Asian community events is an excellent way of extending Asian American targeted advertising programs and brand recognition.  It is even more effective given the unusually strong concentration of Asian Americans within subsets of cities and local communities across America.  XL Concepts works closely with our media and events partners to identify the highest profile events that can offer brand visibility, goodwill and sales lead generation opportunities. We support our clients in the selection of display space, negotiation of sponsorships, and management of their event presence.

Speaking Engagements

Are you planning a company training or industry conference?   Then consider enlisting XL Concepts for a presentation on HOW TO BUILD YOUR ASIAN AMERICAN CUSTOMER BASE.  View an information sheet about the topic and the speaker