“XL Concepts has introduced us to major Asian events in California which have definitely helped KyLinTV increase our brand awareness and sales volume on the West Coast.”
(New York-based Chinese Internet TV company).
“The City of Portland has worked closely with XL Concepts to extend our business outreach to Asian communities. Their focused efforts have had a positive impact on the City’s efforts to support Asian small business owners.”
“We are a Virginia-based company that provides VoIP service to Overseas Chinese. XL Concepts was able to use their expertise to place us with Asian Expos on the West Coast, which greatly helped with our brand image, and growth.”
“The Master of International Management (MIM) Program at Portland State University has seen participation in our MIM information sessions rise significantly as a direct result of advertising campaigns led by XL Concepts.”
----THE 13 MILLION ASIAN AMERICANS IN THE UNITED STATES!----
Significance of the Asian American Market:
- It’s huge: 13 million consumers who spent $427 billion in 2006
- Population growth is 6 times the national average
- Asian American buying power has grown 59% since 2000
- Sophisticated consumers who are very brand and value conscious
- Highest education and household incomes of all ethnic groups
LEARN HOW TO EXPAND YOUR CUSTOMER BASE AND BUILD BRAND AWARENESS AMONG ASIAN AMERICANS
Book a Presentation for Your Next Conference
or Training Session
Participants will learn:
- Key demographics of Asians in the United States
- How Asian cultural influences shape preferences & buying decisions
- Industry specific examples of brand preferences and buying patterns
- Where and how to reach the Asian American consumer
- Pointers on establishing cross cultural trust and solid relationships
About the SpeakerLaura Schlafly is a corporate level public speaker and CEO of XL Concepts, a media consultancy and marketing agency focusing on the Asian American consumer. Laura's 25 years of sales and marketing experience in industrial and high technology companies, combines with her B.A. in Japanese Studies from Ohio State University, her M.B.A. in Marketing from University of Michigan, as well as her Mandarin Chinese and Japanese language capabilities, to give her a unique perspective on this market. |